Neiman Marcus has launched “The Art of Travel” campaign, kicking off a season of discovery for shoppers with travel-themed exclusives and a complementary spring issue of Neiman Marcus’ “The book”. From handbags and fine apparel to beauty and men’s, over 500 product exclusives have been curated across all merchant divisions into this special “The Art of Travel” collection.
Neiman Marcus partnered with Tourism Ireland, Tourism Authority of Thailand, Audley Travel, and MSC Cruises to travel across the globe and capture original content through the lenses of notable photographers Phil Poynter, Agata Pospieszynska, Billy Kidd, Jeff Stephens, Greg Lotus, and John Balsom.
“The Art of Travel” campaign can be seen in the Neiman Marcus spring book, offering travel guides, fashion, and tips and tricks from travel industry insiders. The campaign continues online and in all 43 stores with an extensive collection of travel-friendly products. In-store activations will also take place at Neiman Marcus Hudson Yards in New York City, Neiman Marcus Beverly Hills, and Neiman Marcus at NorthPark Center in Dallas.
“Through The Art of Travel, we are bringing the spirit of travel and the magic of fashion together for our customers in an innovative and experiential way,” said Theresa Palermo, senior vice president of brand marketing and public relations at Neiman Marcus Group. “We are inspiring our shoppers and engaging them at every touch point, both in stores and online. The Art of Travel will be an immersive experience for our customers, offering them insider travel tips from notable fashion designers, engaging in-store events with brand partners, and an impressive collection of exclusive products.”
“Travel is such a magical and personal experience. My style has evolved dramatically over the years through experiencing different cultures and destinations,” added Ed Burstell, senior vice president of production innovation. “I’m excited to see how this collection of fantastic pieces we’ve curated will complement our customers’ wardrobes in different ways.”
“The Art of Travel” pieces will be available to shoppers from March until May both online and in stores. Neiman Marcus stores will also be transformed into travel hubs, celebrating the campaign through creative window displays and interior presentations with vitrines and visual towers.