EVERLANE OPENS L.A. POP-UP FOR ITS NEW TREAD SNEAKERS

Everlane opened a new Los Angeles pop-up on Friday dedicated to the launch of its newest product, Tread. The brand’s first line of unisex sneakers is available in seven colors in men’s sizes 7-13 and women’s sizes 5-12.

Everlane’s new Tread concept shop is located at 958 S. Broadway St. in downtown L.A. and will be open from Friday, April 26 to Sunday, May 19. The shoes will be available to shop in store and there will be programming throughout the month.

The company, which was founded in 2010 to sell basic, stylish apparel with transparent pricing, took two years to develop the Tread sneaker. To create the sneaker, the company started with full-grain leather produced at the world’s cleanest tannery, then cut the amount of virgin plastic it was using by 54 percent and counting, with the goal of eventually using zero plastics. And since leather isn’t 100 percent sustainable, Tread by Everlane partnered with two third-party firms to measure the trainer’s carbon footprint and offset 100 percent of those emissions.

Knowing that the average sneaker sole is almost entirely plastic, Everlane worked to blend natural rubber and post-industrial recycled rubber to develop a sole that’s 94.2 percent free of virgin plastic. The result: 18,000 pounds of rubber kept out of the landfill and 54 percent less greenhouse gas emissions.

Further, Tread uses recycled plastic wherever possible—like for the laces, lining, strobel board, and more. 9.5 discarded bottles are renewed to make every pair, and 18 percent less carbon is emitted to make those components.

“We’re not just launching a sneaker, we’re launching a sneaker brand: Tread by Everlane,” said Michael Preysman, founder and CEO of Everlane. “The mission: Make the world’s most sustainable sneakers. Make them to last. Make them completely carbon neutral. And never stop pushing to make them better. We’re starting with a leather trainer that’s the lowest impact of its kind. Made with less waste and almost no virgin plastic—it’s also completely carbon offset. Best of all, it’s designed and constructed to last—so fewer end up in landfills. It’s still far from perfect. But it’s the first step on a long path to changing an industry.”