EVERLANE RETURNS TO POP-IN@NORDSTROM

by Stephen Garner

Everlane is returning to Pop-In@Nordstrom to bring customers an assortment of luxury essentials – from outerwear made with recycled plastic to carbon-neutral shoes and the world’s cleanest denim. The shop launches Friday, October 4th in select Nordstrom stores in the U.S. and Canada and online at Nordstrom.com/pop.

Exclusive to Pop-In@Nordstrom are new shades in Everlane’s Grade-A cashmere collection, verified luxury cashmere at a radical price. The timeless cashmere crew will be available for the first time in new and vibrant colors including persimmon, pink lipstick, and purple. The shop is also introducing Tread by Everlane: The World’s Lowest Impact Sneaker, exclusively in a new lightning yellow shade.

The assortment includes a curation of some of Everlane’s best-selling essentials such as clean silk, ReNew outerwear and clean cashmere. Through a partnership with Bluesign-certified dyehouse, Everlane clean silk is certified free of over 900 potentially harmful chemicals from the manufacturing process. ReNew outerwear, a collection of puffers and fleece made from 3 million recycled plastic bottles, is thoughtfully detailed and incredibly warm. Prices range from $16 for the cotton box-cut pocket tee to $298 for the double-breasted coat.

“We initially introduced Everlane to our customers in 2017 and had an amazing response. Everlane has evolved so much in the past two years and I’m excited to bring them back for the latest iteration of Pop-In@Nordstrom,” said Olivia Kim, Nordstrom VP of Creative Projects. “I continue to believe in Everlane’s mission to provide everyone around the world with well-designed, high-quality basics with a strong commitment to sustainability. It’s an important opportunity for our customers to stay informed and educated on where their products come from.”

“We’re excited to bring the Everlane brand and product to life for the second time through Pop-In@Nordstrom,” added Erika Edelson, VP of Merchandising at Everlane. “By offering our best-selling items like our clean denim and ReNew collection made from recycled plastic bottles, we’re able to bring sustainable options to the Nordstrom customer, while also educating them on the supply chain.”

Pop-In@Nordstrom Everlane is available in nine Nordstrom locations and online at Nordstrom.com/pop from October 4th to November 17th.