EXECUTIVE MOVES: UYN APPOINTS TERI FERGUSON ROTH AS NORTH AMERICAN SALES DIRECTOR

UYN (Pronounced “WIN”), a high-tech functional apparel brand, has appointed Teri Ferguson Roth as its new North American Sales Director. Roth brings a wealth of experience and a passion for performance-driven, sustainable products that align perfectly with UYN’s mission to revolutionize the performance industry. Roth will be responsible for driving sales growth, building strategic partnerships, and enhancing UYN’s presence across the continent.

UYN, launched in 2018, is owned by Trere Innovation, one of Europe’s leading knitters and manufacturers. With over 60 years of Italian craftsmanship and innovation, UYN combines natural fibers with high-tech advancements to create apparel and performance footwear that enhances comfort, breathability, and performance. The brand is committed to sustainability, using eco-friendly materials, including NATEX – a yarn made from castor beans – and high-quality Merino wool and Cashmere. The brand will open its first U.S. store in 2025 on Newbury Street in Boston, Mass.

“At UYN, we believe in pushing boundaries and setting new standards for functional apparel and footwear,” said Teri Ferguson Roth. “Our focus is on performance, comfort, and sustainability, creating products that help athletes – from recreational weekend warriors to Olympians – achieve their goals. I’m excited to join the UYN team and look forward to expanding the brand’s presence in North America, sharing our innovative, high-performance products with athletes and outdoor enthusiasts alike.”

“We are thrilled to welcome Teri to the team,” said Elia Redini, Executive Manager of UYN. “Her experience and deep understanding of the fashion performance market will be invaluable as we continue to grow and expand UYN’s reach across North America. With her leadership, we are confident that UYN will become a leading brand in performance-driven, sustainable apparel and footwear.”

UYN’s range includes high-tech socks, base layers, and footwear. The brand’s innovative performance shoes use the same advanced technology as their socks, offering superior breathability, flexibility, and support. This unique approach provides an unmatched level of comfort and performance, making them ideal for various sports.

As part of its ongoing sustainability commitment, UYN strongly advocates for plant-based materials. The brand firmly believes that these natural fabrics—such as NATEX, Kapok (vegetable wool), Flexycorn (sustainable elastane alternative), Ecolypt (sweat- and odor-free), and Merino wool—are the best performance materials, offering superior comfort, moisture-wicking properties, and breathability. By prioritizing plant-based and eco-friendly fibers, UYN is not only setting new standards for sportswear but also taking steps toward a more sustainable future for the planet.