FAIR HARBOR EXPANDS INTO MEN’S UNDERWEAR, A NEW CATEGORY

Fair Harbor, the sustainable coastal lifestyle brand, is excited to announce the launch of its first underwear collection with the BreezeKnit Boxer Brief. The new boxer style that pioneers sustainability with comfort and performance will be available for purchase on Tuesday, January 2nd. It will be sold exclusively on the brand’s e-commerce website, www.fairharborclothing.com. The underwear is priced at $32 and is available in sizes Small – 3XL.

With a founding mission to protect the places we all love; Fair Harbor innovated the men’s swim industry with their swimwear made from recycled plastic bottles featuring their chafe-free BreezeKnit liners. Instead of a traditional mesh liner, the brand’s swimwear has a breathable, moisture-wicking, and non-irritating liner made from four recycled plastic bottles. Based on more than 40,000 5-star customer reviews praising BreezeKnit fabric’s ease, the brand created a boxer brief to extend their swimwear comfort to customers every day. The BreezeKnit Boxer Briefs feature a six-inch inseam, a flyless front pouch, and the sustainable performance fabric’s signature softness.

“At Fair Harbor, sustainability, performance, and comfort are at the core of everything we do, and we’re excited to introduce those values into every aspect of our customers’ lives,” says Fair Harbor co-founders Caroline and Jake Danehy. “Our pioneering BreezeKnit liner is what set our brand apart in the men’s swim industry and differentiates us in the men’s underwear category. Our customers have been asking for BreezeKnitTM underwear for years. After the success of our denim launch last fall, it felt like the next step to offer that Fair Harbor signature softness to our customers in a style they could wear every day. We think of it as another way to protect special places.”

The Fair Harbor BreezeKnit Boxer will be available for purchase on January 2nd, 2024 online at www.fairharborclothing.com.