FANATICS TO OPEN ONLINE NBA STORES ACROSS ASIA-PACIFIC
The National Basketball Association (NBA) and sports merchandise company Fanatics have announced a new partnership to launch official online NBA stores across Asia-Pacific. This partnership expands on the NBA’s existing relationship with Fanatics, which currently operates the flagship NBA Store in New York City, NBAStore.com, the league’s global e-commerce site, and NBAStore.eu, the official online NBA store for Europe.
With this partnership, official online NBA stores are now available in the following ten countries in Asia-Pacific: Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand, and Vietnam.
The collection of online NBA stores will offer a wide assortment of men’s, women’s and youth products from all 30 teams, including on-court apparel from official outfitter Nike and products from a range of NBA merchandise partners, including New Era and Mitchell & Ness. The online stores will also provide fans exclusive products, including personalized team jerseys.
Visitors will be able to browse the stores in local currencies and benefit from shortened delivery times and reduced shipping costs as a result of Fanatics’ centralized distribution point in Asia.
“The NBA is becoming an increasingly global league, and we’ve seen a significant uptick in fandom across several regions throughout Asia,” said Steve Davis, president of Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams.”
“We are thrilled to expand our partnership with Fanatics to provide NBA fans across Asia-Pacific with greater access to authentic NBA merchandise,” added Lesley Rulloda, associate vice president of global merchandising for NBA Asia. “Basketball’s popularity in Asia-Pacific continues to grow, and our new online NBA Stores with Fanatics will allow us to reach and engage with our expanding fanbase throughout the region.”
With the launch of the new online NBA stores, the league now has 20 international e-commerce sites.