Fanatics searching for brand identity: former Airbnb marketing officer

Fanatics, a sports merchandising company with a $27 billion valuation, has brought on the former marketing whiz at Airbnb to help the firm develop a brand identity as it looks to go public as soon as next year.

The company founded by Michael Rubin in 2011 got its start by selling official sports team merchandise but in recent years has expanded into trading cards, digital collectibles, NFTs and is now looking to get a piece of the sports betting pie. Read more at the New York Post.