Fendi has released its men’s fall/winter 2021 ad campaign directed by Italian artist Nico Vascellari. The new campaign is a cinematic slideshow that portrays the collection designed by the artistic director of Fendi accessories and menswear, Silvia Venturini Fendi, as an optimistic adventure framed within a game of illusions.
In a metaphysical set, the new campaign plays with the signature looks of the collection, a broad spectrum of menswear classics twisted with Fendi playfulness. The result is an unabashed celebration of color and light, emerging from darkness into full technicolor.
The palette sees saffron, orange, fuchsia, cobalt, and periwinkle color-blocked against black, camel, and charcoal, as linings, inlays, and slashed seams flash with contrasting textures and shades. Throughout the collection, multifunctionality and form unite in reversible workwear and relaxed outerwear silhouettes. Diagonal quilting inflates all manner of silk jacquard separates from a shawl collar lounge coat to pullovers, shirt jackets, and bermuda shorts in a rich expression of cocooning comfort.
The season’s cosmic spirit is further emphasized by a series of psychedelic and multicolor artworks realized in collaboration with the multidisciplinary artist and performer Noel Fielding, including an abstract version of the Fendi logo in his signature stream-of-consciousness scribble art.
The accessories featured in the campaign range from the luxury Italian brand’s signature styles like the Peekaboo ISeeU bag in Cuoio Romano leather – including a black mini version featuring Noel Fielding’s graphic art – and Baguette bag in nylon and precious FF logo mink variants. A crossbody pouch in a miniature luggage style reprises an embossed stripe FF monogram leather, completing the selection along with a totally black version of the Fendi Pack backpack. In ultra-classic menswear tones, FF logo buckle loafers and the Fendi Flow sneakers continue the collection’s indoor-outdoor conceit.
The Fendi men’s fall/winter 2021 ad campaign, comprising of five single and double-page visuals, including specific ones for the new eyewear collection – featuring the Fendi Technicolor sunglasses – and Fendi Timepieces Collection – with the Selleria GMT watch – will break in worldwide magazines in July.