FENDI UNVEILS SUMMER CAPSULE
Fendi is celebrating the summer season with a dedicated capsule collection injected with a joyful, uplifting mood.
Dominated by yellow and light blue tones, the summer 2021 capsule spans from eye-catching bags and accessories to compelling ready-to-wear for men, women, and children. Seventies’ references and Nineties’ vibes fuse in a charming line-up, where Fendi’s craftsmanship and forward-thinking approach shine bright.
As part of its summer 2021 capsule, Fendi teamed up with New York-based visual artist Sarah Coleman, known for her disruptive manipulation of designers’ materials that she employees to rethink and repurpose everyday objects with an ironic filter.
Coleman and Fendi accessories and menswear artistic director Silvia Venturini Fendi worked together on a new interpretation of the iconic FF logo pattern, which was revisited through a Seventies’ psychedelic filter. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF pattern.
The men’s collection is deeply inspired by the outdoors. Lightweight yet resistant fabrics, including the FF Vertigo jacquard, give a chic yet practical twist to T-shirts, bowling shirts, bermuda pants, as well as cool fisherman’s vests matched with coordinated baggy pants and polished raincoats and summer suits crafted from lightweight organza. The FF Vertigo multicolor motif is rendered on embossed leather on the Fendi Pack style, while the flat Baguette, coming in a medium and mini version, are the go-to pieces enhancing the chic yet functional appeal of the collection. Adding an extra exciting touch to the lineup, the Peekaboo ISeeU bag is shown in an iconic nappa version embossed with the FF fish-eye motif. Celebrating the joys of the outdoor life, the Fendi Flow runners stand out with their FF Vertigo pattern, along with the new featherweight Fendi Force high-top sneaker, which finds a place next to trekking sandals. The outdoor theme also influences the high-tech ear pods and phone cases, as well the jewelry selection where interlaced leather is matched with both lacquered metallic details and hiking ropes.
In keeping with the “mini me” trend, adult silhouettes find a playful, utterly cute reinterpretation in the kidswear range, where the swirling FF Vertigo pattern is splashed on nylon outfits with a utility feel, as well as on canvas compact pants, on organza draped frocks and tops, as well as on a selection of beachwear styles. The irresistible FF “Fisheye” and FF “Vertigo” wave patterns also bring extra excitement to the Forever Fendi Timepieces collection.
The charming, psychedelic FF Vertigo motif is also featured on a range of limited-edition items, designed for outdoor adventures — like a Polaroid camera, food à porter Bento box in collaboration with Alessi, and a camping equipment set.
The Italian luxury brand’s new summer 2021 collection is now available in Fendi boutiques worldwide and on fendi.com.