Ferragamo has appointed Jeno Lee, a South Korean K-pop artist and member of NCT, as the brand’s first global male brand ambassador.
This partnership seals the relationship between the Italian luxury fashion house and world-renowned musician who have started building ties before this announcement, as Jeno attended in February 2023 the Milan runway show and partnered with the brand for several activations.
Maximilian Davis, Creative Director, said: “Jeno Lee’s captivating personality and ability to connect with international young audiences, through his music, style and persona is exceptional. We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”
Jeno Lee said, “It is such an honor to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship, and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!”