FILA TEAMS UP WITH PEPSI ON NEW COLLECTION

Fila and Pepsi have teamed up to launch a new sportswear collection of apparel and footwear, exclusively for DTLR/Villa.  The limited-edition capsule is inspired by the heritage of two iconic brands, featuring the classic color palette and logos of both Fila and Pepsi with a fresh new twist.

The Fila x Pepsi line features a selection of mix and match summer essentials. The men’s apparel range includes an assortment of tees and shorts featuring co-branded taping as distinct design details. The women’s apparel range includes an assortment of tees, sports bra, leggings, bike shorts, and a jersey dress to round out the assortment. Large, tri-colored Fila logos decorate the apparel, in addition to dual-branded taping and embroidered logo patches.

To complement the co-branded apparel, the heritage collaboration features two different footwear silhouettes. The Fila Disruptor 2 in both men’s and women’s and the first collaboration of the Fila men’s Creator style.  The footwear design pops with Fila red and electric blue hues as well as the iconic pantone colors from the Pepsi globe logo. Both silhouettes also boast a co-branded lockup on the tongue & dual-branded insoles, along with functional hits of eye-catching 3M trim. The footwear is sold with custom packaging that tie back to each unique design aesthetic.

The Fila x Pepsi collection will be available to shop exclusively at DTLR locations nationwide with dedicated displays and online at DTLR.com.