The worlds of fashion and retail exist in a perpetual paradox. On one hand, they are dynamic and ever-changing—built around the idea that neither consumers nor their preferences sit still. But on the other, these industries are old school to a fault, and often set in their ways and surprisingly slow to adopt new ideas and technologies. In other words: While there’s an almost universal sense that big changes could be just around the corner in how customers discover and purchase the items they wear, there’s still a lot of work to do in terms of actually integrating new technologies and trends into the way brands and retailers do business. Read more at Forbes.
