Four New Ways Brands Can Speak Directly To Customers

It’s time to embrace less traditional communication channels, like texting and web chats. The way you speak to your customers can make a big difference in your ability to get your products to stand out and ensure lasting customer loyalty. Traditional communication options like email marketing can certainly prove effective, but it can be all too easy for your message to get lost in a sea of other brands doing the exact same thing. By being mindful of the unique nature of your target audience and exploring different communication options, you can find exciting new ways to better reach your buyers. A targeted approach that uses diverse communication channels can significantly improve sales and retention. Read more at Inc.