G.H. BASS LAUNCHES APPAREL COLLECTION

by John Russel Jones Sep 26, 2023



 

G.H.Bass has launched its first apparel collection as part of the brand’s relaunch for the Fall/Winter 2023 season. The brand released its footwear assortment earlier this month, forming a complete assortment titled “Modern Ivy.” Honoring the brand’s heritage, the Modern Ivy Apparel Collection is a curated mix of essentials inspired by both Ivy League and contemporary fashion trends.

“Today more than ever, the founding principles of G.H.BASS live on, as we introduce new staples that are crafted with intention and continue to find authentic ways to combine the classics with the contemporary,” says Chris Paulk, G.H.BASS President. “This has inspired our unceasing quest for improvement through craft and creativity, keeping BASS where it belongs: at the forefront of culture.”

“The Modern Ivy concept emphasizes versatility, sophistication, and comfort, offering collections in apparel and shoes,” says JR Hancey, Vice President of Design. “Our goal is to design simple and beautiful pieces that can be handed down from one generation to the next.”  

 The collection embraces high-quality materials such as:

  • Heavyweight Fleece – offers structure and warmth, with a soft brushed interior and a face side that gets better with age.
  • 3L Cotton Ripstop/Twill – fully seam sealed, offering the highest level of weather resistance and built to last.
  • Primaloft for lined outerwear pieces.
  • Premium Melton wool and Nappa leather for a varsity jacket, typical of vintage letterman jackets.

Key pieces include workwear-inspired vests, wool trousers, waterproof tech jackets, rugby sweaters, varsity jackets, and more. The assortment will be available on GHBASS.com beginning today, with pricing from $45 to $350.

Established in 1876 in Maine, G.H.BASS has introduced numerous original footwear icons to generations of outdoor sportsmen, explorers, and cultural tastemakers. In 1936, BASS put a stylish spin on a Norwegian farm shoe designed for “loafing in the field,” and playfully dubbed them Weejuns, introducing the world’s first penny loafer.