GANT INTRODUCES THE 240 MULBERRY STREET COLLECTION
Gant is proud to present its latest collection, 240 Mulberry Street, launching today. The collection is a testament to Gant’s unwavering commitment to preserving its legacy as a pioneer of American Sportswear and pays homage to the timeless preppy essentials that have defined fashion for decades.
240 Mulberry Street is a celebration of Gant’s iconic pieces, bringing together fundamental classics and contemporary designs that showcase the brand’s dedication to quality and craftsmanship.
The collection features Gant’s signature styles, such as the Oxford button-down shirt and the varsity jacket, reimagined for the modern wardrobe. There are finely tailored blazers, paying homage to the Ivy League club blazer, and luxurious outerwear such as the oversized shearling coat and unisex leather varsity jacket.
To celebrate the launch, the collection has been photographed in the bustling streets of New York by local photographer Kat Irlin.
The collection ranges from straight rigid jeans at $280 retail to the oversized shearling jacket at $2,700.
“Every piece in this collection has a purpose and tells a story, it holds all the classics and is built on premium quality and elevated materials that only get better with wear,” says Gant Creative Director, Christopher Bastin.
“When creating the Gant 240 Mulberry Street collection, I envisaged the person doing my job in 50 years discovering these pieces, and it became a criterion for the garments to be ‘archive worthy’,” he continued.
Within the collection, exclusive to Ssense, Gant is proud to introduce a collection of classic Oxford button-down shirts, made in the USA. This shirt is a symbol of Gant’s commitment to craftsmanship and truly signifies the brand’s homecoming to its US roots. It’s available in two styles, the Oxford shirt in blue water and a striped oxford banker shirt.
The shirts are manufactured and assembled in Garland, a town located in southeastern North Carolina with a rich history in garment manufacturing. The partnership marks Gant’s return to manufacturing in the US, for the first time since 1979.
