Gap Is Launching A New Line Of Home Goods—But You Can Only Find It At Walmart

When Gap Inc laid out its long-term growth plan last October, the multi-brand retailer coyly said that its namesake brand, long-suffering and long-only sold at its own stores, would turn to wholesale deals with “a few selective partnerships” to get Gap on healthier footing. Now, seven months later, the Gap brand has announced that the first such partnership is with none other than Walmart, the world’s biggest retailer, and a major rival of Gap, Old Navy, and Banana Republic in the apparel wars. Beginning June 24, Walmart will sell 400 home furnishing items by Gap under the new ‘Gap Home’ brand on its website with the intention of eventually selling the merchandise at Walmart stores too. Read more at Fortune.