Gap will debut its fourth annual capsule collection with GQ‘s Best New Menswear Designers in America on September 29th at select Gap stores in more than seven countries, including the USA, Canada, China, Hong Kong, Japan, and throughout Europe.
“This year’s designers all bring something totally new to Gap stores around the world,” said Steven Sare, Gap’s SVP of merchandising in a statement. “Each designer offers a unique take on what’s ‘new and now’ for men. We’re really excited to play a role in bringing this exclusive collection to our customers who’ve come to anticipate and covet these limited-edition pieces each year.”
Earlier this year, Gap and GQ tapped Brooklyn-based designers David Hart and The Hill-Side as well as LA-based talent NSF and Stampd to be a part of the collection. Shoppers can expect tailored blazers and trousers, overcoats, leather jackets, shoes, hats and more, with prices ranging from $14 to $460.
“There’s a great story about the state of American fashion happening in this year’s collaboration,” said GQ editor-in-chief Jim Nelson in a statement. “These incredibly talented designers are channeling the new energy coming from both coasts — whether it’s the LA vibe of the streetwear-meets-sportswear looks from Stampd, the perfectly distressed and lived-in staples from NSF, fanatically detail-oriented accessories from Hill-Side, or the refined take on ’50s cool that David Hart has perfected. I feel confident that together they represent not just what men want to wear these days, but what they truly want to live in.”
GQ‘s Best New Menswear Designers in America project, which was established in 2007, works to advance and bring attention to emerging American menswear designers. The recognized designers were selected by GQ‘s editor-in-chief, Jim Nelson, creative director Jim Moore, and the magazine’s fashion editors, and took part in a mentoring program led by GQ and Gap.