GIORGIO ARMANI AND KITH LAUNCH FIRST COLLABORATIVE COLLECTION 

Giorgio Armani and Kith have launched The Archetype, their first collaborative menswear collection for the upcoming fall/winter 2024 season, blending the distinct sensibilities of both brands. Four capsules were created, each including signature silhouettes and creating a comprehensive lifestyle offering.

“Even from our earliest conversations, I knew I wanted this collection to revolve around suiting. To me, ‘suit’ and ‘Giorgio Armani’ are synonymous. As I began ideating on the story to tell, I knew I wanted to pay homage and respect to Mr. Armani’s career and life by representing the men who I feel he has inspired the most. There are so many people around the world from different walks of life who have been influenced by Mr. Armani and who share the universal language of wearing a Giorgio Armani suit. This is how we came up with the concept of The Archetypes,” says Ronnie Fieg, Founder, CEO & Creative Director of Kith

The Collection

Together, Giorgio Armani and Kith created four Archetypes—the artist, entertainer, traveler, and entrepreneur—which inspired the design of the products. Capsules were created for each Archetype category, comprised of their own fabrics, shapes, and color palettes.

The Artist is a creative visionary. Every product in the capsule is black, with the centerpiece being a double-breasted suit in black virgin wool. Other styles include a long trench coat, a marled cashmere-silk turtleneck, a bomber jacket crafted in the same virgin wool as the suit, a quilted vest, and a zip shirt with an asymmetrical collar. Accessories include a Kith & Giorgio Armani monogram-debossed leather document bag, boucle and cable-knit scarves, and a beanie.

The Entertainer dresses as if he owns the venue, with a navy and dark green palette. The suit is crafted from navy velvet and features a crossover closure jacket with voluminous double-pleated pants. This velvet is also used for a rugby shirt, drawstring-waisted pants, and two bucket hats. Other styles include an incredibly luxe double-breasted coat, a zip shirt with an asymmetrical collar, various silk bandanas, a leather double-pouch holder, money and tie clips, and a key ring.

The Traveler is a citizen of the world. Shades of tans and browns are used in a three-piece suit with a double-breasted jacket crafted from lightweight virgin wool. Other styles include a coat, a robe-like outerwear silhouette, cashmere turtlenecks and rugby shirts, a cupro track jacket and cargo pants, and an alpaca wool field coat. Accessories include a Kith & Giorgio Armani monogram-debossed suede duffle bag, a dopp kit, and a passport holder. The accessories range consists of a bucket hat, watchman cap, fedora, unstructured cap, suede gloves, and a scarf.

The Entrepreneur, in dark brown, with complementing pieces designed in navy, tan, and black, features a single-breasted suit with a detachable scarf, paired with double-pleated trousers. Other styles include a cashmere overcoat, a midi puffer jacket, a double-chest-pocketed button-up shirt, and a leather-paneled football jersey. Accessories include a woven leather rucksack bag, leather card holders and gloves, a reversible belt, a jacquard tie, and caps.

Also included in the collab are footwear, graphic apparel, and headwear. The three footwear styles include the chukka boot, hiker boot, and loafer. Graphic apparel and headwear feature an array of collaborative Kith & Giorgio Armani logos applied to sweaters, tees, caps, and beanies.

The Campaign

Kith and Giorgio Armani have created four campaigns for this collection—one for each Archetype. Together, they have cast individuals who embody the spirit of their Archetype.

The first campaign is The Artist, starring one of the most acclaimed film directors of all time, Martin Scorsese, a longtime friend of Mr. Armani. Scorsese’s steadfast representation of his hometown, New York, is a value shared and respected by fellow native Ronnie Fieg.

The second campaign is The Entertainer, featuring actor and musician Lakeith Stanfield; and the third, The Traveler, is portrayed by iconic leading man Pierce Brosnan. The fourth and final campaign, The Entrepreneur, features Kith’s Founder, CEO, and Creative Director Ronnie Fieg. 

The Launch

Coinciding with New York Fashion Week, Giorgio Armani and Kith will host a special pop-up experience at Townhouse on the Upper East Side. Together, they have fully redesigned the space, where visitors will explore rooms inspired by the four Archetypes, as well as shop the collection ahead of its official launch date. The pop-up is open to the public September 6-7 from 11 a.m. to 7 p.m. and is located at 170 East 80th St, New York, NY.

The next launch will coincide with London Fashion Week, where the collection will release ahead of the global launch at Giorgio Armani’s Sloane Street store on Thursday, September 12.

The day after, Friday, September 13, the collection will be available at select Giorgio Armani and Kith stores in the U.S. and Canada, along with a web launch at 11 a.m. EST on Armani.com as well as Kith.com, and the Kith app.

To celebrate Milan Fashion Week, the Giorgio Armani Milan store will then host another pop-up on Wednesday, September 18, located at Galleria Vittorio Emanuele II, 3.

The final launch will occur on Thursday, September 20, at select Kith and Giorgio Armani stores in Europe, Japan, and Korea, along with a web launch at 11 a.m. CET on EU.Kith.com and the Kith app.

Lastly, the collection will be launched in the Chinese market, with a final, special pop-up in Shanghai, which will open on September 28.