Goat taps washington wizards rookie rui hachimura as spokesperson

by Stephen Garner

GOAT has teamed up with Rui Hachimura of the Washington Wizards. The 2019 rookie will represent the online retailer on and off the court throughout the NBA season as well as ahead of the 2020 Olympics, wearing highly coveted sneakers and apparel provided by GOAT.

The two-year deal underlines the continuation of GOAT’s athlete partnerships. As part of the deal, the digital retail will work with Jordan Brand to align on sneakers for Hachimura, who is also a Jordan Brand athlete.

“Being a part of the GOAT family is very exciting,” said Hachimura. “I grew up watching basketball and have been a fan of sneakers since I was a kid. GOAT not only gives me access to new releases but also sneakers from the past – sneakers that I wasn’t able to get as a kid. I’m looking forward to elevating my collection over the next few years to show off my style.”

“We’re thrilled to partner with Rui as his passion and talent exemplify greatness on and off the court,” added Eddy Lu, co-founder and CEO of GOAT Group. “This partnership will allow us to further connect with our global community of basketball and sneaker fans. In addition to being one of the most promising rookies, Rui’s influence in Japan and greater Asia Pacific is massive. We look forward to supporting him on a global scale.”