Graziano de Boni has left Giorgio Armani Corp., the Italian luxury giant’s North American division, after four years as chief executive. He will be replaced by the managing director of Armani’s Swiss business, Giuseppe Marsocci.
Armani Group confirmed the move in a brief statement and added that de Boni’s resignation will take effect at the end of the year. “Effective January 1, Giuseppe Marsocci, currently CEO of Giorgio Armani Swiss branch and leading the Armani Group’s worldwide Diffusion Division, will move to New York to assume the role of CEO of Giorgio Armani Corporation, reporting directly to Livio Proli, Worldwide Managing Director.
De Boni came to Armani from Coach’s Reed Krakoff division, where he was president for just a year. Prior to that de Boni was president and CEO of Prada’s U.S. business between July 2008 and November 2009. Before that he held high positions at Valentino, Marzotto and Hugo Boss.
Milan-based Armani Group operates the Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa brands. The company runs 2,473 stores around the world, including 164 Giorgio Armani stores, 271 Emporio Armani stores, 469 Armani Collezioni stores, 270 A/X Armani Exchange stores and 722 AJ Armani Jeans stores.