GRINDR LAUNCHES MENSWEAR LINE
Images by John Arsenault
Gay dating app Grindr is moving into the clothing business.
The company has just unveiled its first-ever full range menswear line, dubbed “The Varsity Collection,” in collaboration with printing design studio, Print All Over Me (PAOM).
The twenty-nine piece capsule collection references queer pop-culture, Ancient Greek motifs and includes anoraks, windbreakers, patterned swim trunks and briefs, track pants, mesh tops, sweatshirts, jockstraps, zip duffels, bandanas and novelty fashion pins. Prices range from $25 to $130.
Additionally, in order to increase awareness and raise funds for LGBTQ athletes, all proceeds from this collection will go to Athlete Ally’s Principle 6 campaign, a non-profit focused on ending homophobia and transphobia in the sports community.
“As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally,” said Landis Smithers, creative director of Grindr. “The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing.”
“We are honored to be collaborating with Grindr on their Varsity line, merging two groundbreaking digital platforms and narrowing the gap between URL and IRL,” added Jesse Finkelstein, founder of PAOM.
The Varsity Collection is now available on Grindrstore.com and on PAOM’s e-commerce site.