GUINESS X LUCKY BRAND FUSES ICONIC MOTIFS WITH CLASSIC SILHOUETTES

Guinness, the iconic Irish beer brand, has teamed up with Lucky Brand for a collaboration that combines the heritage and creativity of Guinness with the irreverent, humorous spirit of Lucky Brand. Inspired by Guinness’s rich history and iconic advertisements, the collection pays homage to the brand’s heritage while instilling a sense of personality into every piece. The use of the toucan artwork dating back to the 1930s, a symbol synonymous with Guinness, is a standout feature, adorning several pieces in the collection. This playful touch embraces Lucky Brand’s brand ethos, known for its fun and irreverent approach.

In addition to drawing from Guinness’s legacy, the collection is also inspired by the great outdoors and the art of layering. The collaboration has a wide range of styles, including T-shirts, thermals, fleece, polos, shirts, outerwear, and accessories. It also introduces a sport aesthetic to Lucky Brand, with preppy styles like rugby shirts, varsity jackets, and chinos. This infusion of classic prep captures the essence of the contemporary “court core” trend and the timeless charm of Country Club and team captain style.

The Guinness x Lucky Brand collab ranges from $39.50 – $399 and is currently available at select Lucky Brand stores, and online at luckybrand.com.