Handmade lapel flower brand fleur’d pins sees growth in wholesale

by Stephen Garner
Andrew Werner

Fleur’d Pins, the collection of handmade lapel flowers by photographer, entrepreneur, and MR contributor Andrew Werner, is expanding. Over the past year, the brand has landed in Barneys locations across the country, including its Madison Avenue and Chelsea stores in New York City, and, most recently, its location in Beverly Hills.

The Made in NYC brand of boutonnieres has now also bloomed in two more of the most premium menswear stores in the world: Bergdorf Goodman’s men’s shop, and the new Nordstrom men’s store in NYC.

As founder and creator, Werner watched his passion project for creating handcrafted lapel flowers grow into an empire – which quickly gained following with the most notable names in entertainment, fashion, sports, all the way to former presidents.

“Working in the fashion industry has been part of my family for generations,” says Werner. “Giving new life to a classic accessory that pays homage to legacy, elegance, and sophistication, blossomed into the creation of Fleur’d Pins. Gentlemen have embraced Fleur’d Pins as a symbol of whether it be for black tie or no tie. They make great groomsman gifts too”

The Cashmere Collection of Jerry Roses newly arrived at Goodman’s, was named in honor of Werner’s two grandfathers, Jerry Winston, and Jerry Werner. They established their backgrounds in the jewelry and fashion trades, respectively.

Building on the heritage of his family’s example and combining both their legacies, Werner’s entrepreneurial ambition is an example of how drive and the determination for success can grow an idea to into an industry. In 2019 Werner looks forward to expanding Fleur’d Pins’ luxury retail footprint, bespoke customization, and evolution with direct to consumer e-commerce.

Fleur’d Pins Cashmere Jerry Roses at Bergdorf Goodman, Holiday 2018