HAPPY SOCKS OPENS NEW STORE IN TIMES SQUARE

Swedish underwear and socks brand Happy Socks opened its newest store on Sunday in Times Square in New York City. The new Manhattan store is a continuation of Happy Socks’ U.S. expansion, coming on the heels of two store openings this fall – one in Williamsburg, Brooklyn and one in Venice, California. This is the third store located in New York City.

Located at 1588 Broadway, the 345-square-foot store was created in the brand’s signature playful image, and is filled with unique design items, offering New Yorkers and visitors a true Happy Socks shopping experience just in time for the holiday season.

Popular patterns, essential styles and designs from Happy Socks’ fall/winter 2018 collection with limited edition pieces from collaborations with Andy Warhol and Wiz Khalifa are available in the store.

Hysteria by Happy Socks’, the brand’s first lifestyle and fashion-forward sock line, will also be featured in the store with the label’s tongue-in-cheek fall/winter 2018 collection.