Swedish underwear and socks brand Happy Socks opened its newest store on Sunday in Times Square in New York City. The new Manhattan store is a continuation of Happy Socks’ U.S. expansion, coming on the heels of two store openings this fall – one in Williamsburg, Brooklyn and one in Venice, California. This is the third store located in New York City.
Located at 1588 Broadway, the 345-square-foot store was created in the brand’s signature playful image, and is filled with unique design items, offering New Yorkers and visitors a true Happy Socks shopping experience just in time for the holiday season.
Popular patterns, essential styles and designs from Happy Socks’ fall/winter 2018 collection with limited edition pieces from collaborations with Andy Warhol and Wiz Khalifa are available in the store.
Hysteria by Happy Socks’, the brand’s first lifestyle and fashion-forward sock line, will also be featured in the store with the label’s tongue-in-cheek fall/winter 2018 collection.