HAPPY SOCKS TO RELEASE NEW KEITH HARING COLLECTION

Swedish sock and underwear brand Happy Socks has joined forces with legendary pop artist Keith Haring for a limited-edition collaboration launching just in time for the ultimate day of love: Valentine’s Day.

This Valentine’s Day-themed collection celebrates art and love for all, a message Happy Socks believes is just as important today as it was 30 years ago. Like Happy Socks, Keith Haring saw design as a medium to make the world a better place. He used overlooked items such as street walls and t-shirts to make his colorful art pieces accessible to all. Their shared passion for using the everyday nothing as a canvas and common belief in promoting acceptance, freedom of expression and love, is the inspiration behind this creative collaboration.

The unique designs are a curated collection of some of Haring’s most iconic artwork, featured on three pairs of unisex socks. Each style is available separately, or in a limited edition, collectible designer box.

The full collection will be available from Tuesday, January 30 in Happy Socks concept stores, online at happysocks.com, and at selected retailers.