THE NORTH FACE TO ‘POP-IN’ AT NORDSTROM
Pop-In@Nordstrom will host an exclusive capsule collection in collaboration with The North Face, from January 12 to February 11. The collection, which was inspired by the colors, patterns, and fabrics of traditional South Asian clothing and the mountain-climbing culture, will be available at eight Nordstrom locations as well as online at Nordstrom.com/pop.
Featured in the capsule are some of North Face’s most recognizable, iconic pieces including the Denali jacket, inspired by the primary color of flags often seen on mountainsides; the Nuptse puffer which is cut from an exclusively developed jacquard fabric with metallic thread; and the Mountain Jacket featuring a tonal rich jacquard. All the silhouettes are available in unisex sizing.
In addition, the collection features beanies, hats, backpacks, bags, wallets, blankets and more featuring a custom patch to denote the partnership that integrates a poppy flower with the traditional The North Face logo.
“I’ve always loved The North Face’s mantra, ‘Never Stop Exploring’ and how we define the word ‘explorer’,” said Olivia Kim, Nordstrom vice president of Creative Projects. “The North Face is unique in their ability to outfit the most accomplished climbers, mountaineers, skiers, and runners in extreme conditions, as well as be my personal go-to for just walking around the city or going to the grocery store in an urban metropolis. These iconic styles are not only proven performance gear but great fashion items as well.”
Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Kim. Each month the retailer presents new and exclusive products, designers and ideas built on a different theme (past Pop-In themes include road trips, K-beauty, Paris, ’90s raves and poolside glamour, to name a few—plus partnerships with Everlane, goop, Nike, Topshop/Topman, Aesop, Opening Ceremony and more).
