HERSCHEL SUPPLY FEATURED IN NEWEST POP-IN@NORDSTROM

Pop-In@Nordstrom has partnered with global travel brand Herschel Supply Co. on an exclusive collection designed by Olivia Kim, Nordstrom VP of Creative Projects. Inspired by travel and music culture, the Pop-In@Nordstrom x Herschel collection features six new collections in four fabrications of signature Herschel backpacks, duffle bags, crossbodies, hip packs and more.

Featuring more than 100 exclusive items for men, women, and kids, the limited-edition collection includes durable and fashion-forward pieces for travelers to get-up-and-go to work, school or play. The assortment features some of Herschel Supply Co.’s most iconic styles including the Nova Mini, Grove Small, Sutton Duffle, Cruz Crossbody, Seventeen Hip Sack and more ranging from $20 to $260.

In addition to signature styles, the collaboration includes exclusive Herschel Supply Co. patches that will be available in new languages for the first time. The shop also includes a custom Pop-In@Nordstrom x Herschel tee and sweatshirt.

“I have been a long-time fan of Herschel as a go-to brand for travel and adventure and it was an exciting opportunity to be able to collaborate on this collection,” said Kim. “It was so much fun putting a twist on some of my favorite classic Herschel styles, reimagining these pieces with bright colors and fun textures. The end result is a collection of pieces are as stylish as they are versatile, I hope our customers will love them and discover the world of Herschel through a new lens when they visit Pop-In@Nordstrom.”

“Nordstrom has been a key partner of Herschel since the beginning,” added Jon Warren, Herschel Supply Co. VP of Product Design. “When Olivia and her team reached out to us to do a collaborative project together we jumped at the opportunity to do something truly unique and creative with our brand. We reached back into our past to explore the energy and creativity found on the dance floor during the rave scene of the 1990s. We feel like this collection represents the past with a modern approach.”

Pop-In@Nordstrom x Herschel is available in 8 Nordstrom locations and online at Nordstrom.com/pop from now until September 29th.