HEYDUDE AND JELLY ROLL LAUNCH GLOBAL PARTNERSHIP FEATURING LIMITED-EDITION DESIGN
HeyDude announces a partnership with singer, songwriter, and philanthropist Jelly Roll as the brand continues its mission to encourage a movement of Dudes. The Grammy-nominated singer/songwriter’s highly anticipated new album “Beautifully Broken” is set to be released on October 11th as his current sold-out arena headlining tour makes its way across the country. Known for his therapeutically-minded music and unparalleled fan connection, Jelly Roll continues to challenge the status of his past, overcoming challenges like addiction and incarceration while inspiring others through impactful storytelling both on and off stage to do the same.
With its latest movement of Dudes, HeyDude expands the meaning of being comfortable in your own shoes and encouraging others to do the same. Together, HeyDude and Jelly Roll are empowering individuals to walk towards self-acceptance and a brighter future.
In celebration of the partnership, HeyDude and Jelly Roll co-designed a limited-edition shoe inspired by the themes in Jelly Roll’s latest album, “Beautifully Broken.” The white Wally Slip Canvas silhouette features a black skull design and gold crackle print on the outsole.
Fans can visit heydude.com/products/ to purchase the limited-edition shoe for $79.99. Each pair of the collaborative product will include a vinyl copy of the “Beautifully Broken” album as a gift with purchase while supplies last.
“Jelly Roll is an inspiration to others and, as a result, has become one of the most popular and versatile artists in the world,” said HeyDude Chief Marketing Officer Paul Nugent. “He is authentic to his core and embraces what it means to be a Dude. He’s a true creative visionary, collaborating on thoughtfully designed product that we know everyone, especially his fans, will love.”
HeyDude and Jelly Roll want to ensure that not only do people feel comfortable in their own shoes, but also that more people can be comfortable in their own shoes. To create a positive impact together, the brand and musician are partnering with the preeminent one-to-one youth mentoring organization in the United States, Big Brothers Big Sisters.
Twenty to twenty-five percent of young people served by Big Brothers Big Sisters have a parent or family member who is incarcerated. As part of the organization’s mission to create and support mentoring relationships that ignite the power and promise of youth, they provide step-up skills such as building resilience for young people. Through this partnership, the brand and musician bring to life their shared efforts to unlock potential in young people while providing positive mentorship to their lives.
The long-term, global partnership will include new product drops, coordinated social media efforts, and digital marketing.
Jelly roll has come a long way. Out of the darkness and into the light. And letting people know that you can change your life anytime you want. But you have to want it first in order to change. Good job brother. I changed my life about 14 years ago. I was in the dark for many years but know I see the light.