Hickey brand to open freestanding store in New York’s SoHo

NEW YORK – Hickey, the young, fashion forward label from the Hickey Freeman division of Hartmarx Corporation announced today that it will open its first freestanding Hickey store at 96 Grand Street in the SoHo district of downtown New York.

“Hickey is an American Revolution in men’s fashion,” stated Paulette Garafalo, Group President of Hickey Freeman, ”the new retail operation will give our design team an opportunity to flex its creative muscles. We are very excited about the growth of Hickey, which we created to address the unconventional fashion customer seeking something slightly different, something with distinct personality, and something luxurious.”

According to a spokesman for Hickey, the collection, launched three years ago, is rooted in the quality that has defined Hickey Freeman for more than 100 years, but features a distinct sense of humor and personality. The product is intended to be fun and fashionable.