HIRO CLARK ENCOURAGES CUSTOMERS TO WASH HANDS WHILE DOING GOOD

Los Angeles-based menswear brand Hiro Clark is getting in on the promotion of self-care during the Coronavirus pandemic. The brand’s new program is encouraging its customers to keep their hands clean while supporting a worthy cause.

Called “Wash Up,” the brand’s new initiative features a graphic print t-shirt with a popular meme going around the internet that shows how long it should take a person to wash their hands by singing a song. Being L.A. based, Hiro Clark chose The Mamas & The Papas hit “California Dreamin’.”

And, with the purchase of each special edition tees, Hiro Clark will donate 50 percent of the proceeds to No Kid Hungry (a charity helping keep kids fed and healthy during quarantine).

Learn more about the project here.