How A Bomber Jacket Renaissance-And Kanye West-Gave A Classic American Brand A Major Boost

The 30 percent increase in revenue isn’t all because of Ye—but he certainly didn’t hurt.

It’s been more than half-century since Alpha Industries introduced its first branded MA-1 flight jacket in 1963, and even longer since the OG bombers that proceeded it (like the A-2 and B-15) made their initial appearance as standard-issue military outerwear. And though the bomber jacket has proven a genuine classic over the course of the last few decades, there’s no denying that the style—especially the nylon MA-1, with its knitted collar and telltale arm-pocket—is having a moment right now. Read more at Esquire.