How Macy’s Set Out To Conquer The Department Store Business — And Lost

In 1990, Macy’s was hardly the chain it is today. That year, four of the top ten U.S. retailer on McKinsey & Company’s list were department store companies, but Macy’s wasn’t one of them.

It’s true that R.H. Macy and Co. was described by the New York Times as “New York’s biggest retailer and the operator of about 100 department stores in the East, South and West.” But to much of America, for much of the 20th century, the name “Macy’s” evoked the classic holiday movie “Miracle on 34th Street” and the nationally broadcast Thanksgiving Day parade – a famous department store in a famous city far from home. Read more at Retail Dive.