How Retail Brands Can Navigate The Digital World

The modern consumer wants a frictionless shopping journey. Retail brands are feeling the pressure from consumers to make the purchasing process more convenient and are coming up with new and innovative ways to create easy, efficient ways of shopping. Melissa Gonzalez, the founder and CEO of The Lionesque Group, an organization that produces pop-up retail experiences, gave some insight into how the retail industry can navigate and incorporate the digital world into their business practices successfully. Read the interview at Forbes.