by John Russel Jones

Customer relationship management (CRM) platform HubSpot has partnered with livestream platform NTWRK for an exclusive fashion drop at INBOUND 2022 curated by Antoine Gregory, founder of Black Fashion Fair, a groundbreaking retail and editorial platform and community.

ABOVE: Antoine Manning and Antoine Gregory (Homage Year Mini Solaris Orange Ova Bags) (Credit: Colin Defenbau)

HubSpot’s mission is to help millions of organizations grow better by focusing on creating meaningful connections and building community. The company has partnered with NTWRK on a series of co-collaborations this year that celebrate and provide a platform to artists, designers, and entrepreneurs who choose to grow better by pursuing professional success with a soul. The drops leverage NTWRK’s video-first commerce platform to make art in its many forms more accessible to a broader audience and to raise awareness and funds for underserved communities. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.

Amy Marino, HubSpot’s Global Head of Brand Marketing, said, “Antoine Gregory’s Black Fashion Fair is a great example of a business that puts its mission at its core – and they’ve scaled while maintaining purpose. We’re inspired by Antoine’s accomplishments and excited to partner once again with NTWRK to co-create a one-of-a-kind collection that amplifies these talented designers and their stories.”

The exclusive collection features new designs by Antoine Manning (founder of Homage Year) and Nicole Zizi (founder of Nicole Zizi Studio), two designers who are growing better through their commitment to the environment, their communities, and their customers. The products include Antoine Manning’s signature Mini Ova bag in HubSpot’s solaris orange, Nicole Zizi’s iconic organic cotton logo hoodie with “grow better” detailing, and a custom one-of-one Nicole Zizirecycled patchwork denim jacket. All proceeds from the drop will be donated to the Brooklyn Sewing Academy, a program dedicated to addressing systemic issues in the design industry through education and training.

NTWRK CEO Aaron Levant said, “Our partnerships with HubSpot have reflected our shared commitment to uplift new creative talent to fans on the cutting edge of art and fashion. In our third collaboration, we’re proud to highlight diverse creators who face obstacles in business development and retail exposure, and to shine a spotlight on Antoine Gregory’sdrive and commitment to advocating for change.”

NTWRK and HubSpot’s third drop will take place on September 9 during INBOUND, an annual event powered by HubSpot that unites thought leaders from over 161 countries across marketing, sales, customer success, and revenue operations.

The drop launches live on the NTWRK app on September 9 at 1 pm ET. The event immediately follows the 12:15 pm INBOUND Spotlight Stage talk with NTWRK CMO Jason Brown and Antoine Gregory. This collaboration is the latest drop in HubSpot’s and NTWRK’s innovative brand partnership, which includes two prior releases with King Saladeen and Cristina Martinez.