by John Russel Jones

HUF celebrates its 20th Anniversary with the release of the Spring 2022 collection. Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder, the HUF aesthetic embodies a diverse array of cultural inspirations and ideas.

For Spring 2022, HUF looks back to the golden era of skateboarding and streetwear, the early 2000s, drawing inspiration from the brand’s archives and focusing on founder Keith Hufnagel’s personal style and his original vision for the brand. Reinterpreted pieces include the Daytona Jacket, Cinch Tech Pant, and H-Class Jersey.

Hufnagel originally opened his Huf boutique on an offbeat block of San Francisco’s Tenderloin District. The brand has grown into a worldwide skateboard and lifestyle brand, made by skateboarders, for skateboarders. HUF represents a more refined and forward-thinking skateboard brand, but is also inspired by the vast array of countercultures that parallel skateboard mentality.

This season’s lookbook celebrates twenty years of friends, creatives, collaborators, team riders, day-1ers, and newcomers who have helped build the brand. The Spring 2022 collection is set to release tomorrow, and will be available for purchase on HUF’s website, at flagship stores, and select HUF retailers.