by Stephen Garner

Hugo Boss hosted an event with the Chicago Bears on December 9th in celebration of the reopening of its BOSS store at The Shops at North Bridge on N. Michigan Avenue.

Guests were invited to join the Chicago Bears and alumnae team members for a private reception to mark the special occasion. Earlier in the afternoon fans were invited to meet former Chicago Bear Jerry Azumah while shopping the latest collections.

Buster Skrine, Gary Fencik, and Jerry Azumah / Photo by Justin Barbin

Twenty percent of sales for the day benefited Bears Care, the charitable arm of the Chicago Bears, which is. committed to improving the quality of life for people in the Chicagoland community through targeted programs supporting education, youth athletics, medical research, and health awareness programs focusing on breast and ovarian cancer. The foundation has issued grants totaling more than $20 million to over 100 qualifying agencies since 2005.

The 9,771 square-foot store reopened last month with a brand-new redesign. Warm interiors with granite flooring throughout the space help to highlight focal objects, fixtures, and furniture seen throughout. Digital elements in the store include the latest brand campaign videos and fashion shows featured prominently on digital LED screens.