The brand will donate 20 percent of online sales this week to the American Red Cross, there is also an option to donate directly to the American Red Cross on Hugoboss.com.
Hugo Boss has also dedicated its clothing production site at its global headquarters in Metzingen, Germany to manufacture face masks, crafted in a cotton-blend material that can be washed and reused at least 50 times. The face masks will be donated to public facilities in need, they are not suggested for clinical use.
“We are extremely grateful to all of the extraordinary first responders, doctors, nurses, researchers, and public health experts who are facing unprecedented demands and working vigorously to protect our communities,” the company said in a statement. “Through partnering with the American Red Cross we support their mission to aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter, and hope.”