Earlier this month Gap partnered with designer Dapper Dan on the DAP GAP Hoodie. Today, Gap announces the global launch of a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with the legendary fashion designer, Dapper Dan’s first-ever NFT. The 48-hour digital auction of the one-of-a-kind DAP GAP NFT begins on April 2nd, at 9am PT / 12pm ET, featuring single edition digital art designed by Dapper Dan and a special-edition physical DAP GAP varsity jacket signed by Dap himself. Consumers can shop for the digital collectibles at gap.com/nft.
“As some have dubbed me ‘the godfather of hip-hop fashion,’ it was amazing when an iconic American brand like Gap and I got together to create something that would take our culture even further,” said legendary Fashion Innovator, Dapper Dan, “NFTs are a huge part of what’s shaping culture right now. From analog to the metaverse – I am excited for the opportunity to explore this space with Gap and bring the newly hyped DAP GAP Hoodie to a whole new audience.”
Dapper Dan is a featured cast member in Gap’s Spring ‘22 campaign. Fresh off the heels of two special-edition DAP GAP collaboration drops; Gap and Dapper Dan are now taking the partnership a step further by collaborating on a limited edition NFT collection.
All proceeds raised from the auction will be donated to the Fifteen Percent Pledge, a non-profit advocacy organization that is having its first annual benefit in NYC on April 2nd. The non-profit advocacy organization, through its fiscal sponsor the Philanthropic Ventures Foundation, further advocates and supports Gap Inc.’s commitment to create access and opportunity for the Black community by increasing its pipeline programs by 15 Percent.
“Gap celebrates individuality and what it means to be your true self, and Dapper Dan embodies just that – an icon breaking the mold, forging newfound personal freedoms and furthering progressive change,” said Chris Goble, Chief Product Officer at Gap. “We are honored to be the first brand Dapper Dan partners with in the metaverse. He is a legendary creator. He’s never done what was expected and this is no exception; like Gap he is always pushing the limits of his creativity and individuality”
Following the auction there will be three gamified NFT drops, encouraging customers to collect iconic Gap hoodie digital art to unlock the opportunity to purchase a limited edition Dapper Dan NFT and a special-edition physical DAP GAP Epic “Harlem Tailor” hoodie.
Gap will simultaneously launch a new Discord server, accessed at discord.gg/gapthreads, where customers can connect with other fans of its NFTs. Gap also continues to partner with the Tezos open source platform and its subsidiary Interpop to create the Gap Threads marketplace, using a more energy efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.