IDRIS ELBA STARS IN NEW SUPERDRY COLLECTION CAMPAIGN

[metaslider id=118123] Campaign images have been released for the autumn/winter ’16 Idris Elba + Superdry collection, a collaboration between the British retail chain’s co-founders James Holder and Julian Dunkerton and the award-winning actor.

The collaboration began in November 2015; this season’s looks include parkas, bomber jackets. Melton coats, jeans and more.

“We’re three British lads who have worked hard to get where are,” says Elba, who is best known for the TV series Luther. “I am passionate about what I do and I always give 100 percent. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I know how men want to look.”