Global made-to-measure menswear retailer Indochino has appointed Michael Mayes as the brand’s first creative director, effective immediately. A seasoned expert in branding and creative leadership, Mayes will be responsible for shaping the creative vision, brand voice and content strategy for Indochino.
A business school graduate turned writer, Mayes spent his early career at prominent Toronto agencies DDB, MacLaren McCann and TAXI, where he created campaigns for MINI Cooper, WestJet, Williams Sonoma, Nike and other international brands. In 2007, Mayes became creative director of the newly established TAXI Vancouver office, helping grow the team from zero to 25, and crafting brand communications for TELUS, the Vancouver Aquarium, Crofton House School and other local clients.
“As we continue to grow our North American presence exponentially and expand to global markets, our brand needs to be equally dynamic and disruptive, so we’re thrilled to have someone of Michael’s caliber joining the team,” said Drew Green, Indochino’s chief executive officer.
“Michael’s experience working with global, national and local brands, plus his ability to lead diversely talented creative teams is invaluable to us,” added Peter Housley, Indochino’s chief marketing officer. “His passion for marketing with style and insight makes him the ideal candidate to help us to fuel a global suit revolution.”
Mayes’ appointment follows a string of new hires including Drew Green as the company’s CEO and Clay Haeber as its vice president of technology. Indochino has achieved a growth rate of 81 percent year-on-year in 2016 and has 10 new showrooms planned this year, plus the launch of its largest collection to date, which will debut in July.
“Indochino has a great business model, talented people and they’re busy making men everywhere look better,” said Mayes. “I’m looking forward to working with Peter, Drew and the entire Indochino team to take the brand to the next level of world fame.”