International woolmark prize menswear final to be held at pitti in january

by Stephen Garner


Pitti Immagine has announced that the finals of the International Woolmark Prize menswear competition will be held at Pitti Uomo 89 in Florence, Italy on January 13, 2016. Munsoo Kwon from South Korea, Agi & Sam from the British Isles, Jonathan Christopher from the Netherlands, America’s Siki Im, P.Johnson from Australia and India’s Suketdhir will compete for the prestigious award.

The six finalists will present contemporary collections showcasing the infinite potential of Australian Merino wool at the historic Villa Favard. An illustrious panel of leading global designers and industry heavyweights will act as judges.

The winner of the menswear category will receive $100,000 AU (approximately $73,000 USD) and have their collection stocked in the world’s leading fashion stores including, Harvey Nichols in Britain, Italy and China’s 10 Corso Como, Saks Fifth Avenue in the U.S, Joyce in Hong Kong, Isetan Mitsukoshi in Japan and David Jones in Australia.

“Research, young talent and an international reach are the distinctive DNA traits of Pitti Immagine and Pitti Uomo,” said Raffaello Napoleone, CEO of Pitti Immagine in a statement. “The history of our relationship with Woolmark is long and positive, and it was natural to join forces on this project.”