ITALIAN FASHION LABEL MSGM OPENS NEW STORE IN BEIJING

The fifteenth store for Italian fashion label MSGM has opening in Beijing. The new MSGM store is a further step in the brand’s worldwide retail expansion project.

The new boutique, in SKP Beijing, covers and area of approximately 100 square-meters (approximately 1,076 square-feet) and features the brand’s menswear, womenswear, and accessories collections.

Design details in the store include modular, flexible iron structures used for dynamic display of the products play off of the light Carrara and black Marquina marble surfaces within the store. A fluorescent yellow stripe, a hallmark of the brand, runs along the floor to contrast with the cement perimeter.

Furniture inspired by the 1960s is used throughout the space that is flooded with light from neon tubes that form different geometric shapes on the ceiling.