ITALIAN SPORTSWEAR BRAND SERGIO TACCHINI FINDS U.S. DISTRIBUTOR

Sergio Tacchini has inked a deal with GMI USA for the exclusive rights for the Italian sportswear brand’s apparel and shoes in the United States. Under the deal, GMI will be the official distributor for the Italian brand here in the States.

The first collection to launch through GMI will be the spring/summer ‘19 collection, which is composed by a tennis collection, an Archivio collection including original pieces from the historical archive of the brand that are faithfully reproduced with the same graphics, colors and cuts and an elevated special edition called STLA  sold exclusively on the U.S. website www.sergiotacchini.us.com.

“Historically, the USA for Sergio Tacchini has been such an iconic market; the brand won 12 U.S. Open titles with Nastase, John McEnroe and Novak Djokovic; McEnroe has been our brand ambassador for many years all over the world,” said Patrizia Bolzoni, general manager of Sergio Tacchini. “We are very excited about the signature of the license agreement with GMI; finally, we are reaching out again to our USA consumers and able to provide a full service to them.”

Added Stefano Maroni, president of GMI USA, “We are honoured to bring back in USA such an iconic, heritage and quality brand for elite sports and classic lifestyle as Sergio Tacchini; we see an opportunity and we are ready to take the challenge being aware of the highly competitive landscape in one of the largest categories in the U.S. marketplace.”