It’s Official: Amazon Is No Longer A Retailer

We should have seen it coming. Jeff Bezos always had a master plan and it always involved so much more than just being a business that sold stuff. With its moves yesterday to purge thousands of smaller vendors from its core business and relegate them to the sidelines through its Marketplace format, Amazon is telling the world it’s truly not a retailer anymore. Details are still sketchy but it appears that, following a trial balloon it launched several months ago that it eventually backed off from, Amazon is planning to remove what appear to be thousands of smaller vendors from its core business model: Amazon buys goods from suppliers and is wholly responsible for their sale, collecting its money when the purchase is made. It was the way retailers have done business since the general store days. Read more at Forbes.