JACKIE CHAN RELEASES LIMITED EDITION “KUNG FU” COLLECTION FOR HIS 69TH BIRTHDAY
Tomorrow, fans of the legendary Jackie Chan will be treated to three new releases and celebrate the martial arts icon’s 69th birthday. Kungfu Limited Edition, a cutting-edge lifestyle brand powered by Web3 platform Kungfuverse, will unveil its highly anticipated collaboration with Chan’s Dragon brand for a limited-edition collection of housewares, fashion, accessories, and more. The debut coincides with Chan’s new film “Ride On” — which showcases his signature style in a story about martial arts masters and the bond between a man and his horse — as well as the release of a special edition CD and vinyl version of “I am still Jackie Chan,” which tells the story of Chan’s life.
With Chan deeply involved in every aspect of product design and development, the partnership embodies a shared passion for quality, innovation, and creativity, infused with the essence of Kung Fu culture and tailored to the needs of modern-day trendsetters.
The Master Dragon Travel Duffel, a sleek and modern accessory, boasts genuine leather side panels in the shape of Jackie Chan’s iconic “J” initials and a convenient side pocket for storing travel documents, a nod to his eco-conscious living philosophy. The collection also includes a sleek backpack, messenger bag, and phone cases.
Kung Fu handcrafted decanters feature innovative designs, addressing the issue of difficult grips, reflecting Jackie Chan’s user-centric approach. Handcrafted crystal wine glasses include color-coded bottom accents, for easy recognition.
The collaborative series also plans to introduce a new and exclusive color, JC Blue, in upcoming product releases. JC Blue represents the contrasting nature of Jackie’s personality and symbolizes the boldness and vitality of his action film persona with the values of serenity and sustainability that he embodies in his personal philosophy.
The immersive world of Kungfu Limited Edition can be experienced at its newly launched global website, crafted by the prestigious London-based creative agency BRU:D. The site offers an intuitive and engaging user experience, showcasing the latest collaboration series with the Dragon brand, featuring exceptional craftsmanship and innovative designs.
The three releases will be promoted via outdoor ads displayed in core cities from New York to Tokyo, London to Seoul.