The store, which officially opened in 2004, is known for its elaborate signature watch styles, such as the “Five Time Zone Watch,” the “Quenttin,” which has a 31-day power reserve, seven mainspring barrels, and a vertical, side-mounted, and the “Ghost Watch,” a Swiss-made digital watch that features a pentagram shape and can display up to 20 time zones. It is equally famous for its men’s and women’s jewelry, notably its custom engagement rings and wedding bands.
From its beginning, the company has had a strong celebrity clientele, ranging from actors to athletes, such as soccer superstar Cristiano Ronaldo. Among the celebrities who attended last night’s event were Pharrell, Carine Roitfeld, Adrian Grenier, Alexander Assouline, Amber Rose, Debra Messing, Simon Spurr, and more.
The company’s products have also been referenced in several hit songs, such as Jay-Z’s “Girl’s Best Friend,” and Arabo (who also goes by the name Jacob the Jeweler) has appeared as himself in numerous films and television shows.