Jannik Sinner’s Gucci Partnership Sparks Fashion Rebellion at Wimbledon

The Italian player was allowed to wear a non-white accessory for the first time in history. The UK’s Wimbledon tennis tournament has officially begun, continuing its customary rollout match after match — except this year, things are different. As Hypebeast has previously explored, global tennis culture is changing and is on a powerful revolutionary spiral. The game’s on-court uniforms have abided by tradition since the 19th century, demanding all-white costumes that are pure and clean. Read more at Hypebeast.