by Stephen Garner

JCPenney will expand its curbside pickup services to 50 additional locations across the U.S. The service, called JCPenney Style on the Go Curbside Pickup, offers customers the option to quickly grab online orders without leaving their car. The expansion comes after a successful pilot at the company’s “Brand-Defining Store”, where customers responded positively to the speed and ease of the experience.

“Style on the Go Curbside Pickup is all about our customers and how they want to shop. As we continue to put our customers at the heart of everything we do, we continue to create engaging experiences across all touchpoints,” said Jim DePaul, executive vice president of stores. “Whether they’re shopping online at our flagship store,, or through our app, we’re helping our customers live life their way through this convenient service. We continue to make shopping at our stores even more convenient as we adapt to our customers’ needs so they can shop when, where, and how they want.”

Style on the Go will be available in several markets across the U.S, including locations in California, Florida, Kentucky, Missouri, New York, Ohio, Tennessee, Texas, Washington, and West Virginia. The company continues to be guided by its “Plan for Renewal”, focusing on driving traffic, offering compelling merchandise and providing engaging customer experiences that make shopping easy.