JCPENNEY EXPANDS PARTNERSHIP WITH SHAQUILLE O’NEAL ON NEW BIG-AND-TALL BRAND
Building on the company’s partnership with NBA legend and television personality Shaquille “Shaq” O’Neal, JCPenney is unveiling an all-new, exclusive big-and-tall brand, Shaquille O’Neal XLG. Available in 350 stores and online at JCPenney.com on September 13, the brand will feature a curated selection of men’s clothing and furnishings designed specifically with the big & tall customer in mind.
“With the launch of Shaquille O’Neal XLG, we continue to strengthen our special size business by delivering the stylish, high quality apparel and accessories our customers want at the value they seek,” said James Starke, senior vice president and head of merchandising for JCPenney. “Shaquille is a trusted and charismatic brand advocate who resonates with our core male customer, and we cannot wait to share his collection with big-and-tall men, giving them another compelling reason to visit JCPenney.”
Shaquille O’Neal XLG will offer over 60 unique styles of men’s suited separates, dress shirts, ties and belts in a range of sizes, all at affordable price points. Sale prices include a suit for $199.99, sport coat for $114.99 and dress shirt for $32.50. Big-and-tall men will discover suited separates and sport coats in sizes up to 64, belts up to 4XL, and extra-long ties.
Each piece features a modern, understated design combined with a classic fit, allowing for an effortless style that easily transitions from day to night. Plus, each garment is infused with performance features including cooling technology, stretch fabrics and flex collars to ensure ultimate comfort. As always, an expanded assortment of styles, sizes and colors will be available online at JCPenney.com.
“I’ve always partnered with trusted, quality brands that have personal meaning to me, and I’m beyond excited to expand my relationship with JCPenney,” added O’Neal. “Every big guy should have the opportunity to bring the sexy like I do, and I can’t wait to help men just like me look their best with a men’s clothing collection that not only fits their frames, but fits their wallets, too.”
O’Neal began his partnership with JCPenney as the exclusive big-and-tall style ambassador in March of this year, showcasing his unique style and fun-loving personality throughout the company’s big-and-tall marketing initiatives. JCPenney has featured O’Neal in a variety of broadcast, print, digital and social campaigns, including a broadcast spot highlighting the retailer’s big-and-tall assortment, an NBA draft social campaign and Father’s Day print and digital pieces, as well as other various big & tall marketing promotions.